Strategic Product Management

Perfect for: Engineering graduates and professionals seeking to transition into product management with a focus on technical and data-driven skills

Key outcome: Master product management frameworks, technical skills, and data analysis tools needed for successful PM interviews and roles

Prerequisites: Basic understanding of technology company operations (Engineering degree preferred but not required)

What Sets This Course Apart

This course uniquely combines traditional product management frameworks with hands-on technical skills in SQL, Excel, and data visualization. Unlike theoretical-only courses, it provides practical experience with data management tools while preparing you for PM interviews through real-world scenarios.

Course Journey

1. Foundations & Frameworks (Module 1)

   • Agile, Scrum, and Kanban methodologies
   • Design Thinking principles
   • UX/UI fundamentals
   • Software development concepts

2. Market Strategy & Analysis (Module 2)

   • Customer research techniques
   • Market analysis frameworks
   • Competitive analysis methods
   • Go-to-market strategy development

3. Product Development Process (Module 3)

   • Engineering collaboration
   • Design-development integration
   • Project management tools
   • Continuous improvement practices

4. Data-Driven Decision Making (Module 4)

   • SQL fundamentals
   • Excel for product analytics
   • Data visualization tools (Tableau, Power BI)
   • Metrics analysis

Learning Experience

• Format:
  • 51 video lessons
  • 9 readings
  • 16 practical assignments
  • Discussion prompts
• Tools:
  • SQL databases
  • Excel for analysis
  • Data visualization platforms
  • Project management software
• Practical Applications:
  • Market analysis projects
  • Data analysis exercises
  • Strategy development tasks
  • Visualization assignments

Is This Course Right For You?

✅ Consider this course if:

• You want to combine PM fundamentals with technical skills
• You're preparing for PM interviews at tech companies
• You need practical experience with data analysis tools
• You prefer a structured approach to learning PM concepts

⚠️ This might not be for you if:

• You're seeking advanced PM techniques only
• You don't want to focus on technical aspects
• You need extensive product design coverage
• You're looking for pure interview preparation

Time & Commitment

• Weekly pace: 7 hours/week recommended
• Flexibility: Self-paced learning
• Module breakdown:
  • Frameworks & Technical Skills (Week 1)
  • Market Analysis & Strategy (Week 2)
  • Development & Tools (Week 3)
• Assignment load: 16 graded assignments

Investment & Returns

• Cost structure:
  • Included with Coursera Plus subscription
  • 7-day free trial available
  • Financial aid options available
• Skills gained:
  • Data Management and Analysis
  • Go-to-Market Strategy
  • Product Management Frameworks
  • Market Analysis
  • Technical Requirements Understanding

Professional Recognition

• Recently updated (December 2024)
• LinkedIn-shareable certificate
• Part of a comprehensive PM interview specialization
• Industry-relevant technical skills