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Product Strategy: Lifecycle, Data Insights, Collaboration

Learn data-driven product strategy and stakeholder collaboration from industry experts

Perfect for: Product managers, marketing professionals, and business strategists seeking to strengthen their strategic thinking and data-driven decision making

Key outcome: Build a comprehensive end-to-end product strategy aligned with market needs

Prerequisites: Basic knowledge of product development and market analysis

What Sets This Course Apart

This concentrated one-hour masterclass focuses on the intersection of data analytics, strategic thinking, and collaborative leadership in product management. Rather than theoretical concepts, the course emphasizes practical applications through real-world case studies of industry champions.

Core Learning Areas

  1. Product Lifecycle Strategy

    • Strategic actions for each lifecycle phase
    • Market positioning techniques
    • Growth optimization strategies
  2. Data-Driven Decision Making

    • Market data interpretation
    • Actionable insight generation
    • Metrics-based strategy development
  3. Collaborative Leadership

    • Innovation fostering techniques
    • Cross-functional team alignment
    • Execution excellence principles

Learning Experience

  • Format: Immersive case study analysis
  • Approach: Real-world examples and practical applications
  • Assessment: 1 practical assignment
  • Tools: Market analysis frameworks and decision-making templates

Is This Course Right For You?

✅ Consider this course if you:

  • Need to strengthen your strategic thinking in product management
  • Want to improve your market data interpretation skills
  • Seek to enhance your collaborative leadership approach
  • Are looking for a quick but comprehensive overview of product strategy

⚠️ This might not be for you if:

  • You need in-depth technical training
  • You're looking for extensive hands-on practice
  • You require advanced product management concepts
  • You want a longer, more comprehensive program

Target Audience

  • Product Managers
  • Marketing Professionals
  • Data Analysts
  • Business Strategists
  • Team Leaders

Key Skills You'll Gain

  • Market Analysis
  • Data-Driven Decision Making
  • Strategic Thinking
  • Collaborative Leadership
  • Product Lifecycle Management

Professional Recognition

  • LinkedIn-shareable certificate
  • Latest industry insights (Updated September 2024)
  • Applicable for professional development credits

Instructor Information

Instructor
Coursera
Instructor TypeTech Company
Provided viaCoursera

Course Details

LevelBeginner
CategoryProduct Strategy
FormatSelf-paced online
Duration1 module, 4 weeks
Price$59