Back to courses

Path to Product Strategy

Learn to form, execute, and measure coherent Product Strategy Choices.

Transform your product vision into measurable success through evidence-based strategic decision-making. This comprehensive 6-week program empowers product managers to develop, articulate, and execute winning product strategies that drive real business impact.

"Stop following templates, start making coherent strategic choices that matter."

Who This Course Is For

  • Mid to senior-level product managers ready to drive strategic initiatives
  • Product leaders seeking to align team execution with company vision
  • PMs transitioning from tactical to strategic roles

🌟 What Makes This Course Different

  • Focus on evidence-based decision making over rigid frameworks
  • Real-world strategy patterns instead of theoretical templates
  • Practical tools for connecting vision to day-to-day execution
  • Interactive workshops with peer collaboration
  • Direct application to your current product challenges

📚 Course Curriculum

Module 1: Product Strategy Foundations

  • Differentiate between company, product, and feature strategy
  • Master the stable core vs. dynamic peripherals concept
  • Learn to identify and avoid "vanity strategy"

Module 2: Strategic Narrative Development

  • Craft compelling product visions that inspire and guide
  • Define value-oriented North Star metrics
  • Create user-centered strategic narratives

Module 3: Strategic Playing Field Analysis

  • Define and validate your core audience
  • Map competitive alternatives beyond direct competitors
  • Identify strategic opportunity spaces

Module 4: Winning Move Selection

  • Develop sustainable competitive advantages
  • Create compelling value propositions
  • Design scalable distribution strategies

Module 5: Strategy Implementation

  • Transform strategic choices into OKRs
  • Build evidence-based roadmaps
  • Measure and communicate strategic progress

💡 Key Outcomes

By completing this course, you'll be able to:

  1. Develop evidence-based product strategies that align with company goals
  2. Make and defend clear strategic trade-off decisions
  3. Connect high-level strategy to daily product decisions
  4. Lead strategic discussions with executives and stakeholders
  5. Measure and communicate strategic progress effectively

🛠️ Learning Experience

  • Live weekly workshops with expert instructors
  • Hands-on exercises using your real product challenges
  • Strategic framework templates and tools
  • Peer collaboration and feedback sessions
  • 1:1 strategy coaching session
  • Access to alumni network

📊 Course Details

  • Duration: 6 weeks
  • Time Commitment: 4-6 hours/week
  • Format: Live online sessions
  • Start Date: Rolling enrollment
  • Price: $1,499
  • Certificate: Yes, upon completion

🎓 Why Choose This Course

Unlike theoretical strategy courses, Path to Product Strategy focuses on practical application and real-world results. You'll learn how to:

  • Move beyond framework templates to develop original strategic thinking
  • Make evidence-based decisions that drive measurable outcomes
  • Build strategies that actually influence day-to-day product decisions
  • Create lasting competitive advantages in your market

✨ Success Stories

"This course transformed how I approach product strategy. Instead of following templates, I now make confident, evidence-based decisions that drive real results." - Sarah K., Senior PM at Spotify

Instructor Information

Instructor
Tim Herbig
Instructor TypeIndustry Expert
Provided viaTim Herbig Product Coaching

Course Details

LevelAll Levels
CategoryProduct Strategy
FormatSelf-paced online
DurationSelf-paced
PriceFree