The Business of Product Management I

Perfect for: Aspiring PMs seeking real-world insights from tech industry leaders

Key outcome: Master fundamental PM principles through actual case studies from Amazon, Google, Twitter, and other tech giants

Prerequisites: No prior experience required

What Sets This Course Apart

Led by Nancy Wang (Head of Data Protection Services, AWS) alongside industry leaders from companies like Twitter and Coffee Meets Bagel, this course delivers authentic insights from active product leaders. Unlike theoretical courses, it focuses on real-world case studies from top tech companies and emphasizes practical leadership principles.

Course Journey

1. Leadership Standards in Product Management

   • Study successful PM role models
   • Analyze real PM accomplishments
   • Define your potential impact

2. Customer Obsession Mastery

   • Working backwards from customer needs
   • Developing customer intuition
   • Real-world customer analysis techniques

3. Product Ownership & Long-term Thinking

   • Crafting effective PRDs
   • Writing compelling PRFAQs
   • Balancing short-term wins with long-term vision

4. Strategic Vision & Communication

   • Developing MVPs that sell
   • Communicating with stakeholders
   • Pitching to investors

Learning Experience

• Format: 24 video lessons
• Practical Work:
  • 9 hands-on assignments
  • Peer reviews
  • Discussion forums
• Case Studies: Real examples from:
  • Amazon Web Services
  • Intuit
  • Procter & Gamble
  • Google
  • Twitter
  • Tesla
  • And more

Is This Course Right For You?

✅ Consider this course if:

• You want to learn from active product leaders at top tech companies
• You prefer learning through real-world case studies
• You're interested in both technical and business aspects of PM
• You want to understand enterprise-scale product management

⚠️ This might not be for you if:

• You're seeking hands-on tool training
• You need deep dives into specific PM methodologies
• You want focused startup/small business PM practices
• You prefer theoretical frameworks over case studies

Skills You'll Gain

• Tech Leadership
• Go-to-market Strategy
• Product/Market Fit
• B2B Sales
• Strategic Product Management

Time & Commitment

• Total duration: Approximately 15 hours
• Flexibility: Complete at your own pace
• Weekly structure: 4 modules with flexible scheduling
• Engagement: Videos, assignments, and peer reviews

Investment & Returns

• Cost structure:
  • Included with Coursera Plus subscription
  • 7-day free trial available
  • Financial aid available
• Career impact:
  • LinkedIn-shareable certificate
  • Real-world case study experience
  • Network with peer product managers
  • Part of a complete specialization

Expert Instructors

• Nancy Wang - AWS, Advancing Women in Product
• Wayne Duso - VP Edge Computing, AWS
• Arum Kang - Co-Founder & CEO, Coffee Meets Bagel
• Amir Movafaghi - CEO, Mixpanel