Real-World Product Management Specialization

Perfect for: Aspiring PMs and current professionals seeking real-world expertise from FAANG leaders

Key outcome: Master elite PM practices used at Amazon, Google, Meta, and Microsoft

Prerequisites: Basic understanding of technology products (no coding required)

What Sets This Course Apart

Led by Nancy Wang, Director and GM at AWS, alongside 20 active product leaders from top tech companies, this specialization provides insider knowledge of actual PM practices at FAANG companies. Unlike theoretical courses, it includes hundreds of real PM interview questions and focuses on practical, industry-tested methodologies.

Course Journey

1. The Business of Product Management I (15 hours)
   • Customer obsession and working backwards
   • PRD and PRFAQ development
   • MVP strategy and investor communication
2. The Business of Product Management II (13 hours)
   • KPIs, OKRs, and North Star metrics
   • A/B/n testing mastery
   • Customer retention and monetization
3. The Art & Science of Product Management (9 hours)
   • Leading design and engineering teams
   • AI/ML product management
   • Technical PM fundamentals
4. Acing the Product Management Interview (14 hours)
   • Real interview questions from FAANG companies
   • Live interview demonstrations
   • Career advancement strategies

Learning Experience

• Format: Industry case studies, hands-on projects, and interview practice
• Tools: Real-world PM tools and frameworks used at top tech companies
• Projects: Build a comprehensive PM portfolio including:
  • Customer persona and journey maps
  • PRDs and PRFAQs
  • Market sizing (TAM, SAM, SOM)
  • Product vision and roadmap
  • A/B test design
  • Financial analysis
• Support:
  • Learn directly from active FAANG product leaders
  • Access to hundreds of real interview questions
  • Career advancement resources

Is This Course Right For You?

✅ Consider this course if:

• You want to learn actual PM practices from FAANG companies
• You're preparing for PM interviews at top tech companies
• You need college credits while learning practical skills
• You value learning from active industry leaders

⚠️ This might not be for you if:

• You're looking for basic theoretical PM concepts
• You need extensive 1-on-1 mentorship
• You prefer focusing on non-tech industry PM roles
• You're seeking primarily startup-focused PM content

Time & Commitment

• Weekly commitment: 10 hours/week recommended
• Total duration: Completable in 1 month
• Flexibility: Self-paced learning
• Project work: Substantial hands-on practice required

Investment & Returns

• Cost structure:
  • Included with Coursera Plus subscription
  • 7-day free trial available
  • Financial aid available
• Career impact:
  • ACE® approved for 6 college credits
  • FAANG-style interview preparation
  • Portfolio of real-world projects
  • Direct insights from hiring managers

Industry Recognition

• AWS-sponsored curriculum
• Led by AWS Director/GM Nancy Wang
• Features 20+ active FAANG product leaders
• College credit-eligible certification