Digital Product Management: Modern Fundamentals

Perfect for: Current and aspiring product managers seeking modern, practical PM methods

Key outcome: Master actionable frameworks for both new and existing product management

Prerequisites: No specific experience required, but ideal for those already in product or general management roles

What Sets This Course Apart

Developed with the Batten Institute at UVA's Darden School of Business, this course focuses on modern product management practices that go beyond traditional market data analysis. You'll learn how to thrive in today's fast-paced digital product environment where continuous deployment, data-driven decisions, and deep customer insights drive success.

Course Journey

1. Creating Actionable Focus (Week 1)
   • Stakeholder management frameworks
   • Developing testable customer outcomes
   • Priority setting methodologies
2. Modern Product Methods (Week 2)
   • Innovation techniques that work
   • Qualitative and quantitative analysis
   • Growth, engagement, and monetization metrics
3. New Product Development (Week 3)
   • Customer discovery processes
   • Idea validation techniques
   • Business model design
   • Early development strategies
4. Product Growth & Sustainability (Week 4)
   • Maintaining product relevance
   • Feature optimization
   • Competitive positioning
   • Sustainable growth practices

Learning Experience

• Format:
  • 57 video lessons
  • 11 practical assignments
  • 3 discussion activities
  • Hands-on projects
• Practical Tools:
  • Real-world case studies
  • Actionable frameworks
  • Practitioner insights
• Assessment: 14 graded assignments to validate learning

Is This Course Right For You?

✅ Consider this course if:

• You want to move beyond traditional product management methods
• You need practical frameworks for digital product decisions
• You're looking to modernize your product management approach
• You want to learn data-driven product development

⚠️ This might not be for you if:

• You're seeking advanced enterprise product management
• You need extensive hands-on technical training
• You're looking for specialized industry-specific PM practices

Time & Commitment

• Total duration: ~11 hours of core content
• Flexibility: Complete at your own pace
• Weekly breakdown: 2-3 hours/week recommended
• Permanent access: Review materials anytime

Core Skills You'll Gain

1. Modern Product Management
2. Product/Market Fit Analysis
3. Innovation Pipeline Management
4. Lean Startup Methodologies
5. Design Thinking Applications

Real-World Applications

• Create focused, testable product strategies
• Develop evidence-based product decisions
• Manage stakeholder expectations effectively
• Drive continuous product improvement
• Balance innovation with sustainability